Strategy, Power, and Profit in the Black Creator Era
Black Creators’ Future with Virality It’s been a crazy week. The family and I went camping, so I was OFF-offline for 3 days. NBA playoff basketball has been keeping me and my girls up later than usual. And we had a graduation in the family to celebrate. Thus, this week’s newsletter comes out on a … Read more
Tentpole Strategy, Vol. 2 This week, we finally crossed the 100-subscriber mark. Honestly, I was hoping to have surpassed this milestone long ago, even before I launched. I had all types of “growth hacks” I wanted to deploy but haven’t gotten to, as I’ve been so focused on the content. But it feels good to … Read more
The smarter alternative to chasing virality. And how major cultural moments create lasting impact.
The unseen barriers Black creators face in going viral, how their moments lead to less success, and why chasing virality is a losing game. Thanks to all of you who were here for edition #2 last week, where we sent this out to 79 readers. As I write this, the edition is going out to … Read more
The increasing elusiveness of virality and how to take advantage of it when you catch it. Plus, we discuss how Ashton Hall’s post-viral moves measure up.
While everyone’s struggling to go viral, Black creators have always had a different game to play—and different obstacles to overcome. Even Ashton Hall is playing a different game.